The Google Digital Marketing & E-commerce Certificate is designed to equip you with the practical skills needed to succeed in the digital marketing and e-commerce fields. You'll learn how to:
Take the Certificate HERE: https://goo.gle/47SIQvp
Upon completion of the certificate, you will be able to:
This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.
If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.
This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach. The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.
is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.
Introduction Welcome Customer personas for your target audience How to create a customer persona Introduction to the marketing funnel and its benefits Awareness: Strategies to get customers introduced to a brand Consideration: Strategies to build interest in your product or service Conversion: Strategies to increase the conversion rate on a website Loyalty: Strategies to increase the loyalty of customers after a purchase
Digital skills have fast become essential everyday skills. Time and time again, we have seen them enabling people to unlock new potential and be more resilient. That's why Google is committed to helping people grow their digital skills, careers, or businesses using technology.
Since 2015, Google has helped train 800,000 people across the UK, working with governments and industry experts to develop tools and training tailored to the needs of local communities. We believe that by working together we can help our communities prepare for the future, adapt to changing landscapes and build stronger digital economies.
Google Digital Marketing & E-commerce Certificate
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